Design wraps and designs can be added on nearly all types of ground, air and water equipment-cars, trucks, vans, buses, ships, trolleys, light and private planes, helicopters, vessels, kayaks, canoes, even jet skis. Have a look at Identity Graphx for more info on this. If the graphics wraps are created for advertising purposes instead the cars are turned into a traveling advertisement for a single company, product or service.
Unlike paint, all wraps are computer-generated designs and, once accepted, the designs are printed on wide vinyl panels and then transferred to contour vehicle surfaces by the hands of professional installers. Complete wraps are designs which fully convert the look and feel by covering the entire surface, while partial wrapping only covers a portion of the surface. When partial wraps are correctly crafted, they use the car’s base color and blends it into the design. Windows may also be covered with a specific material such that when seen from the outside they can still be seen from the inside and continue the picture.
Vehicle wraps are a high demand promotional strategy and the ability to deliver a simple and eye-catching brand campaign through a professional artist is endless. Auto wraps give the organization a degree of integrity that enhances its prestige and exposure as it moves about.
Vehicle wraps broaden the opportunity for outdoor ads, offering small and big businesses an important publicity strategy for putting their brand high-visibility on heavily trafficked commercial streets, highways and nearly everywhere they travel or park. For a service provider who flies from job site to job site, travel time is already becoming a significant marketing tool-not to mention that while you’re on location, you’re talking to the neighbours who would actually use your services and know your skilled business.
Vehicle wraps transform road building, pollution and everyday traffic into a fun experience for people sitting in cars and buses waiting for traffic to pass, enjoy and be attracted to vibrant and exciting ads where they’re sure to catch and recall the advertising; your advertising. In reality, according to a survey by the Transportation Advertisement Council of America (TACA): • Vehicle ads produces between 30,000 and 70,000 regular impressions-and these impressions have a strong output rate: • 90 per cent of travelers note graphics on wrapped cars.
- 75 per cent of customers create assumptions of a fleet graphics service.
- 30 per cent of customers base their buying choices on the perceptions they get from the cars of businesses.
In the past decade, many studies have all recorded the same finding, that vehicle wraps are the most cost-effective type of publicity accessible today. One 3 M study showed a company would have to spend more than $130,000 on TV ads to generate equivalent annual impressions of a $3,500-$5,000 car wrap.
The importance of custom vehicle cover would help any form of organization that uses vehicles, buses, or vans in its everyday operations. You already own the space and so you don’t have to rent this valuable ad space from an ad agency. Most advertising firms charge out of the way cost from $800/month and up to $5,000/month for premium locations; you also own the room on your cars to meet thousands of customers every day. In addition, unlike billboards there is no ongoing monthly expense just the one-time upfront costs.