Whether you do the web design / development work on your own or even if you hire a professional you will want to make sure that everything is kept simple and there should not be any clutter. This means that you should not lose control by adding all kinds of nifty Photoshop effects on the site. This will clutter things up and that in turn will turn visitors off. The best thing that you should do is keep things simple and you should also avoid clutter as much as is possible. SandcastleWebDesign&Development
Secondly, you need to communicate your message visually in a professional and user-friendly way. You must make sure that your site communicates well in a visual way with your visitors. You also need to use the right colors for projecting a suitable image of your site.
Thirdly, you need to makes sure that your site has rich content. Your site should offer content that is interesting to the visitor. This will motivate the visitor to stay on your site. Though visuals attract visitors the simple truth is that content is what keeps them coming back for more. The content should be updated and the language should be conversational and lively as well as positive.
Fourthly, you have to make sure that you are maintaining narrow text. By narrowing the text layout you can make sure that your visitors will not become bored because of having to scroll sideways to read all the text. You may have noticed that newspapers keep text narrow as it enables the reader to focus on the text. The same is the case with online text.
Fifthly, you need to make sure that the web design is consistent across the entire site. If the design is not consistent it will make it hard for visitors to find critical information. All pages should have the same combination of colors and the main link must be placed in the right area of the site. Also, make sure that the main link is placed in a consistent way.