Local Search 101: Understanding Local SEO

Nowadays when consumers in their local area want to find information about a business, they turn to the internet. The use of the Yellow Pages to find local business information is in rapid decline, which is why on the first page of the search engine results, businesses are now competing for the top spot. Local search is a medium for companies in their local region to market themselves online to customers. If you don’t grasp the local quest and what it means, you risk letting your competition leave you in the dust. click for more info

What is Looking Locally?

Local search is any activity that aims to use a search platform to find information about a local business. From a search engine like Google to an Internet yellow website like Superpages.com, a search network might be everything.

Basic locale search:

Google is probably the most widely-used local search search engine. The Google Maps give consumers a wide range of information for mobile devices, including driving directions, contact information , business description and a “click to call” option. Google Maps searching is a perfect starting point for any company that hasn’t begun planning for local search.

Digital buying decisions off 90 per cent of consumers. That is why it’s so important to make sure that your business is found online. The beauty of local search is that in order to be found online, you do not need to have a website. Your company can be found in the results of Google Maps and Places with a business listing, which will provide potential customers with the information they need to contact you.

The first step in getting identified in the search engines is to apply your business details to various directories with local searches. Google Places is the more popular one. In fact, unless your business is new, chances are you’re listed in Google Places already. But just because you are listed does not mean that all of you are set. To really get a leg up on the competition, you need to claim, update, and enhance the information about your listing.

Many unclaimed listings contain incorrect or outdated information that could be confusing to your customers and hurt your search engine rankings. That is why it is so important that you claim your listing. Claiming your listing also lets you customize it for local quest. The use of relevant keywords and categories in your listing, as well as providing as much information as possible to complete your listing, will help boost your local SEO and get you in the Map results ahead of your competitors. Adding enhancements like images , videos, coupons and more helps improve your rating and makes the local search experience for your customer more enjoyable.

Begin uploading your business details to other top local directories, such as Superpages.com, Merchant Circle, Yelp and more after you have listed your listing in Google Places. One way to figure out which directories are best is by doing yourself a search on Google. Think of a search word you want to show up on the search results for. Look at the outcomes of the small companies that spring up. Their competitors are these. Make a note of where their listings originate. If you see results coming from Yelp, you will know that is a directory to which you definitely need to submit your information.