Whether or not, aesthetics play a very significant part in the field of luxury real estate marketing and the promotion of the majority of luxury products and services. Millions of dollars are expended on product design per year, since it is human nature to create “snap” decisions dependent on the look of the exterior. In our time-starved environment, people still don’t take the time to look beyond the surface and make judgments based on aesthetics alone, sometimes implicit choices. As a luxury real estate marketing specialist, you are doing a great disservice to yourself if your website (which may be the first point of touch with prospective clients) does not represent both your inner attractiveness and your integrity. Darin Marques Group provides more info.
You can recall the tale of Hans Christian Andersen’s The Ugly Duckling. The cygnet’s egg was falling into a duck’s nest and the infant was confused for an unwanted duck. The “duckling,” who later became a majestic swan, was mocked, ridiculed and ostracized. Amid many excellent examples, this ancient tale illustrates the visual behavioral prejudices that most people have been trained or learned in the absence of unconditional affection.
There are visual behavioral differences, for better or for worse. Why not turn this up for your benefit? The internet has developed an ongoing hyper-condition known as “attention or eyeballs rivalry” The Web site of the rival is only one button ahead. Nor have customers seen such an array of options. A beautiful website that lets the platform of the rivals fade in contrast not only catches interest but also has a greater chance of taking the lead.
No luxury real estate advertisers pay adequate attention to their “unique packaging” But, they know what’s at stake. We also use the argument “if my website isn’t damaged, why repair it?” The website might work, but if it isn’t impressive in presentation and eye attracting, prospective buyers will not try it first.